A separate connection from Search Console, and a separate approval on Google's screen. The two do not share a grant, so connecting one does not connect the other.
The steps
- Go to Settings → Integrations, or open Analytics in the sidebar — an unconnected project shows the connection card there.
- Press Connect Google Analytics.
- Approve on Google's screen. We ask for read-only access to your Analytics data. We never write to your property, change a setting, or create anything in it.
- Pick the property that matches this project.
Picking the right property
Analytics properties are not named after your domain, and a Google account with agency access can see dozens of them. The picker shows the account name beside each property for exactly this reason.
If you pick the wrong one, disconnect and pick again — nothing is lost. The rows already pulled stay in place, because history takes weeks to accumulate and cannot be re-fetched past Google's own retention window.
What happens after you connect
Nothing appears immediately. The first sync runs on the next scheduled pass, or right away if you press Refresh on the Analytics page.
That first pull fills the recent window and then works backwards a chunk at a time, so history fills in over the following days rather than all at once. This is the same shape as the Search Console warehouse, and for the same reason: a year of page-level rows for a busy site is far more than one pass can write.
The Audience tab is the one that lags most visibly. It reads a separate table per breakdown, so a tab that says "this breakdown has not synced yet" is telling you the truth about a queue, not about your traffic.
What we read, and what it costs
The Analytics API is free and we spend no credits on it. Nothing in this section is metered.
We read four things: landing pages by day and channel, a curated set of behavior events plus whatever your property marks as a key event, a set of audience breakdowns, and — only when you open a single page's panel — that page's referrers.
We do not read anything that identifies a person. There is no user-level export, no cross-device stitching, and no way to reach an individual visitor from this product.
If the connection stops working
Google grants expire, get revoked, and lose access when someone leaves a company. The symptom is the same in all three cases: the sync stops advancing and the Analytics page stops moving forward.
Reconnect from Settings → Integrations. If a different person reconnects, the property must be one they can see in Analytics — the grant belongs to whoever approved it.
Next
- What the Analytics section is for
- Setting up outcomes, page groups and your own metrics
- Connecting Google Search Console